SHANGHAI: Malaysia’s participation at the Shanghai World Expo is a good way to achieve the target of attracting 1.2 million visitors from China this year, Tourism Minister Datuk Seri Dr Ng Yen Yen said.
The Shanghai World expo could also be a platform to promote Malaysia to the world, Ng told Malaysian reporters after the opening ceremony of the Malaysian pavillion for the Shanghai World Expo, here Saturday.
She said Tourism Malaysia was focusing on the China market since 14 million Chinese had travelled overseas last year.
Ng said the ministry was also looking at the possibility of Malaysia Airlines (MAS) flights to more cities in China.
“Besides the main cities like Beijing, Shanghai, Guangzhou and Xiamen, the ministry also tries to cooperate with airlines to bring in more tourists to Malaysia from other cities like Wuhan, Chongqing and Kunming,” she added. She said her ministry also hoped to attract investors from China to invest in tourism-related products like restaurants or invest in property through the “Malaysia My Second Home” programme.
On promotion strategies, Ng said her ministry had launched the Malaysia International Shoe Festival recently which had received tremendous response and the 1Malaysia Contemporary Tourism Art Festival to be held in July.
The existing promotion strategies such as Mega Sale and F1 Petronas Malaysian Grand Pix would be continued, she added.
Source: Bernama
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